Online Trust Alliance

Publishers Clearing House is proud to be an active member and represented on the Board of Directors of the Online Trust Alliance (OTA).The mission of the OTA is to create and enhance an online trust community, promoting consumer friendly business practices and technologies to enhance consumer trust and the vitality of interactive marketing, ecommerce, and online financial and governmental services.

In June 2012, Publishers Clearing House was named to the OTA 2012 Online Trust Honor Roll, an achievement that recognizes leadership in online security and privacy best practices.


Faced with increasing levels of spam and deceptive email, in early 2004, a group of business, industry and marketing leaders began meeting to pursue solutions to authenticate email and improve consumer confidence.  Responding to industry and governmental input, the alliance moved forward developing tools and resources and in September 2007, the Authentication and Online Trust Alliance (AOTA) was formed as an approved non-profit organization. In March 2009, the Board of Directors and Steering Committee voted to change the name to the Online Trust Alliance, (OTA), representing a broader global view of the issues impacting consumer trust and online brand reputation.