A look at the industry leaders and executives that help make PCH the best in the business.
Andy Goldberg Chairman, President and CEO
As CEO, Andy leads PCH’s evolution from direct marketer to a leading direct-to-consumer company with nearly $1 billion in annual revenue supported by the company’s unique blend of curated multi-channel shopping and free-to-play, chance to win digital entertainment across a network of web and app-based entertainment properties.
During his 30-plus year career at Publishers Clearing House, Andy has held a number of leadership positions in the Marketing and Merchandise areas where his earlier work most notably facilitated the Company’s development and diversification into a wide range of general interest and affinity-driven product categories including general merchandise, housewares, jewelry, home entertainment, personal care, pets, gift foods and collectible items.
An inspiration to over 550 employees, he has extended the PCH brand by successfully integrating several acquisitions in the search, casual games and mobile advertising markets to fuel the company’s future growth.
Andy is a member of the PCH Board of Directors and is a past member of the Board of Directors and Executive Committee of The Direct Marketing Association. Recognized for excellence in the industry, he has been honored with a Silver Apple Award from the Direct Marketing Club of New York. He earned his BS in Marketing from the Wharton School of the University of Pennsylvania.
Deborah Holland Executive Vice President
Deborah is responsible for Creative, Communications and Consumer Affairs. With a hands-on, collaborative management style, she regularly brainstorms with her team to fuel new ideas for testing and development with the goal of providing consistent promotion and creative freshness to support the PCH business.
Throughout her career, that has spanned over thirty years covering virtually every aspect of direct marketing, she has developed numerous winning promotions and personalization breakthroughs, all the while remaining focused on leveraging test results and data to create more appealing and relevant customer offers, communications and experiences.
Deborah has been honored for outstanding contributions to the direct marketing industry with a Silver Apple Award from the Direct Marketing Club of NY and inclusion in the Direct Marketing Association of Long Island’s Hall of Fame. She is also dedicated to giving back to the community, serving in leadership roles for non-profits and industry organizations. Her most recent positions include Immediate Past Chair of the Board for the Word of Mouth Marketing Association and President of the Board for the Lucerna Fund, which produces recordings for the blind and visually impaired.
Deborah received her MBA in Marketing from Adelphi University and attended the Advanced Management Program at Harvard University. She is also conversant in French and regularly participates in PCH’s 3.5 mile Corporate Challenge running event for charity.
John Princiotta Senior Vice President
John Princiotta oversees PCH’s merchandise and magazine Marketing efforts on both the direct mail and digital platforms. Under John’s leadership, PCH creates stronger, more profitable customer relationships through the acquisition and expansion of the Company’s customer base, the cultivation of multi-channel initiatives, predictive analytics, cutting edge product strategy and merchandising foresight.
With countless achievements in his over 30 years at Publishers Clearing House, John’s dedication to a customer-centric philosophy has given PCH a greater focus on identifying individual tastes and interests within a diverse audience. His drive to ensure that consumers receive highly relevant content and offers has helped John become publicly recognized as an industry leader with an induction into the DMALI Hall of Fame in 2014. He is also a member of the Direct Marketing Association Board of Directors (2014-present).
John joined Publishers Clearing House in 1985 from Philip Morris USA. He holds a B.S. and MBA in Marketing from St. John’s University where he currently serves on the Management Department Advisory Board for the Peter J. Tobin College of Business.
Jon Carpenter Chief Financial Officer
As Chief Financial Officer, Jon is responsible for all financial functions including planning, forecasting, reporting, analysis and controls, as well as investments, mergers and acquisitions for strategic business development. His vision for the financial team goes beyond the traditional definition of reporting the numbers, managing the financial function and being reactive to additionally becoming a strategic partner for management by applying critical thinking and trend identification to support the long term goals of the company.
With over 15 years of previous experience at leading companies such as Nielsen, Sears Holdings Company and General Electric, where he held various global roles in the U.S., Europe and Asia, Jon brings a breadth of knowledge relevant to the current PCH business and opportunities for future expansion. He has a Bachelor of Arts degree in Economics from the University of Vermont.
Todd Sloane Senior Vice President
As Senior Vice President of Creative, Todd leads a team of over 80 creative professionals and is responsible for the overall creative development and execution of the company’s promotional strategy, offline direct mail programs, online businesses, television advertising and public relations.
Todd is always looking for the next “big idea” that will take PCH to new heights. During his career that began here in 1985, he has been credited with numerous creative and market breakthroughs including direct mail offers, the development of “winning moment” TV advertising, “live on TV” prize award events, and successful online promotions. He’s perhaps best known for creating an advertising icon – “The Publishers Clearing House Prize Patrol” – and as a member of this team has appeared on numerous TV programs.
Involved in business development across all channels, Todd led the integration and implementation of the company’s first digital media acquisition (Blingo – now PCH Search&Win), and more recently is a key player in the expansion of PCHlotto.com.
Todd and was named as one of Advertising Age’s Top 100 Marketers earlier in his career. He holds BS in Business Administration/Marketing Concentration from the State University of New York at Buffalo.
Craig Anderson Senior Vice President
As Senior Vice President of Operations and Marketing Services, Craig oversees all things involving product sourcing, order processing and fulfillment, IT, Customer Service and producing/distributing email and direct mail promotions.
He is dedicated to improving quality, increasing efficiency, and securing the necessary business infrastructure to drive extensive and sustainable growth in all areas of the business. To do so, in a rapidly growing business environment, Craig utilizes a cross functional team oriented management style. He’s passionate about solving new challenges, striving for excellence, with new processes and technologies that enable PCH to be better every day.
Among his numerous accomplishments since joining PCH in 1990, under Craig’s direction the company has realized significant savings resulting from vendor management and system enhancements and expanded its product buying to direct sourcing. This opened up increased merchandise variety, improved quality and reduced prices as well as facilitating the development of proprietary store brands and a growth in the product categories offered.
Craig received his MBA in Finance from St. John’s University and his BS in Marketing from C.W. Post.
Bill Low Senior Vice President, Secretary and General Counsel
Bill is the General Counsel and a Senior Vice President of Publishers Clearing House. Bill has advised Publishers Clearing House for over 35 years, first as a partner in a major national law firm with offices in New York City and later joining the company in 1993. As General Counsel, Bill is responsible for overseeing all aspects of the company’s legal affairs. In addition to his expertise in sweepstakes regulations, he is the chief legal adviser on funding for million and multi-million dollar prize payments. As Secretary, he is also responsible for official corporate records. Bill received his education at Harvard College and Harvard Law School.
Anita Goldstein Chief People Officer of Human Resources
Anita Goldstein, and her team, are responsible for the talent acquisition, strategic workforce planning, training and development that drive our “Winning Team.” It is with these objectives in mind that Anita has facilitated a “core values” based culture that emphasizes how each individual team member ultimately contributes to our companywide success.
During Anita’s tenure, the Human Resources team has become a vital and active business partner for all departments of PCH, and has helped to support extensive growth within our acquisitions and digital channels. Attracting and developing talent is a passion of Anita’s and she has been critical in spearheading initiatives that foster leadership training and relationship-building. Programs such as PCH University, volunteer time off, PCH buddies and CEO/VP new hire breakfasts encourage personal excellence in an open and collaborative environment.
A member of the Executive Team, Anita focuses on enhancing the effectiveness of the organization by formulating and implementing an HR strategy that complements current and future business needs. She prides herself on encouraging direct, professional communication because, as she puts it, “You can always tell the truth, what’s important is how you tell it!”
Prior to joining PCH, Anita worked at Drexel Burnham, United Brands and Organizational Resource Counselors Inc. She graduated from Tulane University with a BA in Communications and then attended the University of Miami where she completed her Masters in Guidance and Counseling.
Kevin Prinz Chief Technology Officer
With a dynamic vision of growth and integration, Chief Technology Officer, Kevin Prinz has established the technological groundwork that supports every aspect of PCH’s business evolution. And as the head of our around-the-clock operating environment, Kevin leads best-in-the-business onsite and remote tech experts with a forward-facing, cost-conscious philosophy that supports current and emerging digital platforms.
In addition to guiding a full spectrum of technology needs, from backend systems and warehousing to customer facing and communications, Kevin has a passion for big data initiatives and is responsible for overseeing 100 million data-enriched unique customer profiles. Managing, updating and filtering this data provides the infrastructure behind the targeted experiences, programmatic advertising, analytics and solutions that first-party data provides for both our B2B and B2C channels.
Kevin joined PCH in 2009, after a 14-year career at CMP Media where he held the position of CIO. His 20+ years of experience have made him an expert at leveraging data, driving functionality and inspiring teams to exceed expectations.